Stanford's Entrepreneurship Corner: Guy Kawasaki, Garage Technology Ventures - Don't Write a Mission Statement, Write a Mantra: "Don't Write a Mission Statement, Write a Mantra"
Guy Kawasaki is the co-founder of Alltop.com, an 'online magazine rack' of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.
Mr. Kawasaki is the author of nine books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.
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